Conrad Byron

Conrad founded Sweep Creative, a digital content studio that brings brands to life through the production of visual assets, and targeted marketing strategies.

Conrad Byron

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May 13, 2025

Kuli Kuli: Turning a Superfood into a Mainstream Category

When Lisa Curtis joined the Peace Corps at 22, she didn’t expect to launch a company that would redefine the American superfood aisle. She just wanted to feel better. Living in a remote African village in Niger and surviving mostly on carbs, Lisa found herself depleted. When she asked the women in her village what could help, they pulled leaves from a tree and stirred them into a local snack called “kuli kuli.” That tree was Moringa. And it changed everything.

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May 13, 2025

Nelly's Organics: 0 to 9,000 Retail Doors

Nelly’s Organics is proof that slow, steady growth and a commitment to quality can build a lasting brand. Over 13 years, they expanded from a small operation to being sold nationwide in stores like Whole Foods, Albertsons, Sprouts—without spending a dime on marketing or advertising. Instead, they focused on what mattered most: perfecting their healthy candy bars, optimizing manufacturing, and strengthening their supply chain.

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May 13, 2025

K2 Clay: Building a Creative Business from Scratch

In this episode, we sit down with Katie Rose Fischer-Price and talk about how she built K2 Clay without sacrificing her creative process, how she structured her brand around community engagement, and how she’s scaling without losing the original spark. If you’re building a creative brand and trying to grow without compromise—this one's for you.

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May 13, 2025

Hale Productions: Producing Content for the World's Best Brands

In this episode, we sit down with Kirk Hensler, founder and CEO of Hale Productions. Kirk built a full-service creative studio that produces premium content for global brands like Barbie, Ninja Kitchen, and Fjällräven. They deliver world-class content while running an efficient studio operation.

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May 13, 2025

Laurel Bath House: Bootstrapping to $31k per Month

In this episode, we sit down with Dave, co-founder and CEO of Laurel Bath House. Dave built a personal care brand from the ground up—bootstrapped, no outside capital—and landed retail partnerships with Goop and Urban Outfitters. Today, the brand is generating over $31K in monthly revenue.

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May 13, 2025

Living Alchemy: Creating Value in a Crowded Vitamin Market

Founded in 2016, the Living Alchemy has grown into an international player, with products on shelves across the U.S. and Canada. But this isn’t a story about rapid scale through paid influencers or high-budget ad campaigns. It’s about a company that’s stayed rooted—literally and philosophically—in fermentation, whole plants, and authenticity.

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May 13, 2025

Settle: $2.3 Billion in Funding for Consumer Brands

In this episode, we talk with Melissa Cafagna at Settle, a fintech company that’s rethinking how consumer brands access capital. Settle has provided over $2.3 billion in financing to help CPG brands manage cash flow, extend payment terms, and scale without giving up equity.