Cuts Clothing — Steven Borrelli on Scaling a Global Fashion Brand
Steven Borrelli launched Cuts with a Kickstarter campaign and one goal: create the perfect tee. By focusing on a single product line, he bootstrapped the company to nine figures in revenue and built momentum through discipline, financial rigor, and a loyal community. Today, Cuts has expanded into women’s apparel, golf, and outerwear, attracting A-list ambassadors and customers in over 100 countries.