Living Alchemy’s products are built around fermentation. Not as a trendy ingredient callout, but as a foundational process that transforms herbs, minerals, and foods into something more potent, digestible, and bioavailable. “Fermentation is probably one of the oldest technologies that we have as humans,” said Whitney Douglas, Head of Sales for North America. “It preserves nutrients, transforms plants, and makes them more body-ready. It’s not just a method—it’s our mission.”

They’ve trademarked their unique approach as “Symbio Fermentation,” a process that uses a highly diverse range of microbes to simulate how food breaks down in nature. The final products retain live enzymes, nutrients, and a spectrum of beneficial organisms that mimic what you'd find on a freshly harvested root or leaf. This method becomes the brand’s edge in crowded categories like probiotics, herbal complexes, and whole food minerals. As Whitney put it, “To be seen and heard, you have to be doing something truly unique. Fermentation is our language.”

Products That Meet People Where They Are

The brand started with fermented probiotics blended with herbs for digestive support. Over time, they’ve expanded into fermented mineral complexes and whole-body optimizers—multi-ingredient formulations targeting stress, circulation, and overall nutrition gaps. Everything is certified organic, non-GMO, and made without fillers like magnesium stearate. That’s rare in a category where many mainstream brands isolate and synthesize single compounds, often stripping away the intelligence of the plant in favor of isolated curcuminoids or boosted milligrams. “In mass retail, you're often seeing just one compound pulled out and synthetically enhanced,” Whitney said. “We believe the full plant, fermented and respected, is more powerful.”

Education Is the Strategy

Living Alchemy doesn’t rely on gimmicks. Their playbook is simple: educate everyone involved. The company runs regular webinars and houses a deep archive of past trainings for retailers and practitioners. They’ve also invested in a boots-on-the-ground model—real people with herbal or nutrition backgrounds educating customers directly inside stores. “Education is the cornerstone of everything we do,” Whitney emphasized. “We want people to understand what makes our process different, not just read a label.” That clarity has paid off. “At first, people were curious. Now we’re hearing, ‘I love Living Alchemy, I use your probiotics every day,’ even from strangers in my neighborhood. That kind of feedback shows us the message is landing.”

Building Trust with Real People, Not Paid Influence

Living Alchemy is steering away from the traditional influencer route. Instead, they’re building a new content series called Come Alive, showcasing testimonials from actual customers and health practitioners. “We’re not interested in codes or promos. We want real stories from real users,” said Whitney. “People trust other people. They want to hear about results, not just follow a script.” In an economy where wellness products are often an expensive leap of faith, this approach builds something more valuable than reach—trust.

Scaling Without Compromise

Growth often forces tough choices—especially when it comes to supply chain and manufacturing. But Living Alchemy has taken the opposite route: they’re going deeper. The company recently broke ground on a new 33,000-square-foot vertically integrated facility, giving them complete control of fermentation, freeze drying, encapsulation, and sourcing. “We didn’t want to risk cutting corners. So we’re bringing everything in-house,” Whitney explained. “That way, we can scale while staying hands-on with every product.” Their freeze-drying process, one of the most expensive and rare in the supplement world, is central to their integrity. It preserves the live cultures and nutrients far better than chemical or spray drying methods. “The freeze dryer is literally the size of a house,” said Whitney. “But that’s the level of investment we’re making to keep the product alive—literally.”

Lessons from a Scaling

Living Alchemy’s entry into the U.S. market was anything but smooth. They launched their first U.S. retail partnership at Whole Foods Pacific Northwest the same week COVID was declared a global pandemic. “No one was going to stores, and we couldn’t be on the ground to support education,” Whitney recalled. “It was brutal.” But the Canadian market helped them stay afloat. And now, just a few years later, they’re back on track—expanding rapidly and winning over new fans in California, Oregon, and beyond.

Looking Ahead

The next few years are focused on three things:

• Finishing their new facility to unlock new innovation capacity
  
  
• Expanding into international markets with new partners
  
  
• Launching a book on fermentation to educate even more people about the power of whole plant nutrition
  
  

As fermentation becomes more understood by the mainstream—thanks to sourdough, kombucha, and kefir—Living Alchemy is in a strong position. Consumers are beginning to look beyond dosages and toward digestibility, bioavailability, and whole food intelligence. “Be unapologetically authentic,” Whitney said. “If you start looking at what everyone else is doing, you lose your purpose. But if you stay grounded in your mission, people will feel that—and they’ll follow you.”