The Importance of Professional Product Photography

Conrad Byron
Date Published
August 17, 2022

With today’s cellphone cameras, there’s no doubt that you can capture some pretty nice images. While those photos are just fine to share your night out with friends, do you really want to be promoting your brand with that “Shot on iPhone” look? If you want to separate your brand from others in your industry, the best way to do so is to publish professional and artistic product photography on your social media and email marketing channels.

Due to the fast-paced nature of social media, you have to grab your customer’s attention within the first 3 seconds of them finding your content, or you’ve lost them. In a world of scrolling, liking, and sharing, you want your business to stand out and clean, scroll stopping product photography is essential to accomplishing this and here’s why: 

75% of online shoppers rely on a product photo to make a decision, due to consumers being visual learners. 
Good product photography is 40% more likely to be shared from your social media accounts.
Solid product photography will resonate with your customers and allow you to cultivate a relationship of trust.

Have you ever been browsing online retail and saw a product that peaked your interest, only to find that they have one photo of the product? That doesn’t give you the confidence you’re looking for when deciding whether or not to spend your hard earned money. You want to know the ins-and-outs of what you’re getting for your dollar. If it can’t be in your hands before you buy it, it should be thoroughly represented through photographs. In turn, this reliance on visuals means the decision to have that killer lineup of product shots can make or break your sale. With those odds, the photos pay for themselves. 

On top of closing sales, you also want to make sure your business is getting exposure and reaching new customers. Social media is all about looks and first impressions. Users will share content from brands they feel are authentic and aesthetically pleasing. If your photography is bland or predictable, you won’t get the shares and follows that you are looking for. Professional product photography will help you stand out from competitors with color, lighting, and engaging displays of your product. Instagram carousels are a great way to share multiple images to show off the details of your products and to promote engagement. Draw in new customers with beautiful shots of your product, and set a standard for your brand’s art direction and style. It’s one thing to post pretty pictures every once in a while, it's another to be consistently beautiful and build your brand to be something that customers recognize.

It’s important to remember that your customers are the life of your business. You want them to believe in what you do and what you have to offer. Making use of professional product photography will allow you to create content that will resonate with your customers. By consistently representing your business with beautiful aesthetics and authenticity, customers will place their trust in your brand. Building a relationship with customers will make them more likely to be repeat customers, recommend your business to their friends, and share your content on their social platforms. Professional product photography is the foundation of your social brand presence that will encourage that.

Make professional product photography a priority for your business and start making sales, building your following, and connecting with your customers. Your brand will thank you.

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