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Our work with Grüns focused on translating nutritional depth into advertising that felt approachable, enjoyable, and easy to understand. As one of the fastest growing DTC gummy vitamin brands, Grüns required creative that balanced education with simplicity. This work centered on communicating whole vegetables, fruits, fiber, vitamins, minerals, and probiotics without overwhelming consumers. Each static ad was designed to explain benefits quickly while maintaining a light, fun tone. Research and performance insights guided every creative decision, ensuring clarity and relevance. Visuals and copy worked together to reduce friction, build trust, and position Grüns as a daily wellness habit rather than a clinical supplement, supporting both brand credibility and scalable growth.
Our Strategy
Challenge
The challenge was communicating Grüns’ nutritional depth while positioning the brand away from feeling clinical or intimidating. Advertising creative needed to explain the benefits of fiber, vitamins, probiotics, adaptogens, and minerals without overwhelming consumers. Education had to happen quickly while maintaining a light, fun tone. This required balancing trust and performance while making wellness feel enjoyable, accessible, and easy to incorporate into everyday routines.
Goal
The goal was to create static ads that clearly communicated Grüns’ all in one nutritional value while reinforcing approachability. Creative needed to highlight convenience, taste, and comprehensive benefits without relying on technical language. Success meant making the product feel easy to adopt, easy to trust, and enjoyable to take daily, while supporting strong performance across paid and organic channels.
Solution
We developed a modular static ad system grounded in research, performance data, and clear messaging hierarchy. Each ad focused on a single benefit, supported by approachable visuals and concise copy. Complex nutrition was translated into everyday language. This approach delivered creative that educated consumers, reinforced trust, and made Grüns feel less intimidating while driving conversion.
