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AG1 needed advertising that could communicate real performance benefits without overwhelming people with technical nutrition language. Sweep Creative approached the project by building a strategy that blended scientific clarity with simple, everyday storytelling. The goal was to show that AG1 isn’t complicated or intimidating but a convenient, great tasting daily habit anyone can rely on. We focused on demonstrating what matters most to high performing consumers: steady energy, functional ingredients backed by research, and true ease of use. Our production centered on clean visuals, relatable routines, and messaging that translated complex benefits into quick, memorable takeaways. The result was content that felt confident, accessible, and designed to help viewers understand why AG1 supports real day to day performance.
Our Strategy
Challenge
The challenge was translating AG1’s dense nutritional science into simple, credible messaging that still communicated real performance outcomes. We needed to show taste, convenience, and functional benefits without losing accuracy or slipping into jargon. This required sourcing models who reflected AG1’s core user, creating clean visuals that showed real daily use, and building a system of static, video, and UGC assets that stayed educational, consistent, and easy to understand while competing in a crowded wellness category.
Goal
The goal was to communicate AG1’s performance benefits, clean taste, and daily convenience through clear, high performing creative. Sweep focused on helping viewers understand the science without feeling overwhelmed, showing how AG1 fits naturally into busy routines. We aimed to build trust quickly with straightforward ingredient explanations, relatable usage moments, and visuals that reinforced AG1 as the simplest way to support steady energy, better digestion, and overall daily performance. Every asset needed to educate, reassure, and convert.
Solution
Sweep built a performance centered creative system that delivered scientific clarity in a friendly, accessible way. We crafted messaging that explained ingredients in seconds, designed visuals showing how effortless AG1 is to mix and use, and produced static ads, short videos, and UGC content that reinforced taste, convenience, and daily consistency. Each asset worked together to highlight meaningful differentiation and strengthen trust, positioning AG1 as the easiest and most reliable choice for supporting energy, focus, and everyday performance.
