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We created youthful, educational static and video ads for Cocokind by grounding every decision in research and clarity. We studied each ingredient closely to understand its true benefit and how customers actually talk about it. We sourced models who reflected the brand’s core consumer so the content felt real and relatable, not staged. Every shot was planned to show daily routines and highlight what makes Cocokind different in a crowded category. The messaging was bold and fresh, focused on simple explanations that make skin science easy to understand. We kept the tone confident, natural, and aligned with Cocokind’s values of transparency, accessibility, and clean formulations, resulting in creative that felt authentic and unmistakably on brand.
Our Strategy
Challenge
The challenge of crafting static and video ads for Cocokind centered on turning complex ingredient stories into simple, engaging messages that felt true to the brand. We needed to highlight real product differentiation without losing the approachable, transparent identity Cocokind is known for. This required sourcing models who reflected the core consumer, designing visuals that stayed youthful and fresh, and building creative that strengthened trust while staying clear, educational, and easy to understand.
Goal
The goal of this campaign was to educate customers with clear ingredient stories, showcase Cocokind as a confident and accessible skincare brand, and highlight what made each product stand out in a competitive space. We focused on attracting the core consumer with relatable models, elevating brand trust through simple explanations, and creating visuals that felt youthful and fresh. Every asset worked to strengthen recognition, reinforce values, and drive consistent product engagement.
Solution
The solution was to build a creative system that made Cocokind’s ingredient stories easy to understand while keeping every asset youthful, clear, and brand aligned. We sourced models who matched the core consumer, crafted simple educational messaging, and designed visuals that felt fresh and confident. Each static ad, video edit, and UGC moment worked together to highlight real product differentiation in a crowded category. By pairing clean storytelling with approachable execution, we strengthened recognition, reinforced trust, and delivered content that supported ongoing product engagement.
