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Cocokind’s visual direction needed to feel youthful, optimistic, and accessible while still communicating quality and trust. The goal was to create imagery that reflected the brand’s mission of clean, effective skincare at an approachable price point. We developed a balanced mix of studio and lifestyle content to show the product in both polished and real-world settings. Studio photography focused on bright, playful backgrounds that matched Cocokind’s packaging, allowing textures, finishes, and skin benefits to stand out clearly. For lifestyle, we centered on the core customer, capturing moments that felt natural, relaxed, and authentic to how the products are actually used day to day. The result is a visual system that feels inviting, modern, and aligned with Cocokind’s emphasis on transparency, accessibility, and real results.
Our Strategy
Challenge
The challenge was creating content that could serve both performance marketing and brand storytelling without feeling generic or overly styled. AG1 has a strong identity and a highly informed customer, which meant the visuals needed to feel credible, functional, and elevated at the same time. We also had to ensure the product remained the hero while still showing real-life context, avoiding stock-photo energy or overly staged wellness tropes that would dilute trust.
Goal
The goal was to create a flexible visual system that could support web, paid, and social while reinforcing AG1’s position as a daily essential. We wanted imagery that felt aspirational but achievable, rooted in routine rather than hype. Every frame needed to communicate simplicity, consistency, and trust, helping customers immediately understand when, why, and how the product fits into their lives without overexplaining or distracting from the core benefits clearly.
Solution
The solution was a two-pronged approach combining clean studio photography with intentional lifestyle storytelling. In studio, we used minimal props, controlled lighting, and precise compositions to highlight function, quality, and form. For lifestyle, we selected environments and moments that mirrored the target customer’s routine, creating scenes that felt natural and lived in. Together, the imagery creates clarity, consistency, and versatility across marketing channels while reinforcing AG1’s credibility and everyday relevance.
