As a new product offering, the first step was to define the brand and formulate a strategy to position Body Software as a premium offering. We crafted the brand’s origin story and tone of voice, produced the content for their first professional photoshoot, and relaunched their e-commerce experience to reflect the new digital assets and brand personality. By merging brand strategy and marketing production we successfully positioned Body Software as a product that offers a clean, transparent ingredient list paired with an attractive and easy-to-use e-commerce ordering experience.